Gigi Dating App

Tired of endlessly swiping and small talk that leads nowhere? Let Gigi, your AI bestie, handle the chats and vibe checks so you can focus on the matches that matter.

For 6 months, I led the creative direction and product design of Gigi, a groundbreaking dating app powered by AI. I played a key role in rebranding the app from scratch and redefining the product to create a more engaging and intuitive user experience. My focus was 100% on the app, branding, and communication/marketing assets. Gigi is an AI-driven best friend that analyzes user preferences and behaviors to recommend compatible matches, transforming the dating journey into something more personalized and fun. Through strategic marketing and branding initiatives, we successfully positioned Gigi as a fresh and innovative alternative in the dating app landscape.