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Korean Air

Excellence in flights

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Client
Korean Air
category
Creative Direction
CASE STUDY
Creative Direction
mediums
Web, Print, Plane
date
2022
link
credits

Art Direction - KLÉM

WORK DESCRIPTION
A concept for a rebranding of Korean Air, with colors adjusted to create a more modern and fresh look. The logotype has been updated to a sans serif font, and the letter's end has been refined to incorporate traditional Korean architectural shapes and curves. This creates a harmonious blend of traditional heritage and modern freshness.
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contact
cltb.otherservice@gmail.com
+33 6 67 48 30 68
Paris, NYC
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