Shanghai M50

M50 Art Industrial Park, is the largest and most influential creative parks in Shanghai. M50 holds annual art festivals including exhibitions, events and competitions. Reflecting the influential and iconic characteristics that the park symbolizes, this project proposes a new visual identity for M50 Art Industrial Park in Shanghai. The choice of typography is in reference to LED lights in Shanghai streets. The color blue and orange correlation references the mutualism of the digital and natural world. Blue tone depicts the natural world, such as sky, ocean and clouds. In contrast to the blue, orange depicts man-made industrializations such as factories, buildings and construction sights.